In today’s episode, we are joined by Guillaume Moubeche or “G”, Founder of Lemlist, which was launched in 2018. As Guillaume describes: Lemlist is the first email outreach platform that allows you to automatically create personal images and videos for your campaigns. They also have the capabilities to help you jumpstart relationships by making your cold emails highly personalized and engaging from day one. You can also streamline and automate your follow-ups, put repetitive tasks on autopilot and be up to date with all of your tasks and objectives. Lemlist’s list of accolades is continuing to grow. Guillaume has brought the company to a point where it has amassed “8 million in Annual Recurring Revenue (ARR) in 3.5 years time!” His community has been dubbed as the “Lemlist Family”, as being consumer-oriented is what it’s all about for G and his expansive team. To date, Lemlist has 10k+ customers worldwide, has hired 40+ people for the team, and not to mention, all of this has been achieved without funding. Guillaume even mentions that he turned down a “30 million dollar venture capital investment”, in order to focus on organically growing the business and prioritizing the interactions with the customers. G is a firm believer that having the funds is not what will make or break a business, especially if this is a journey that you’re in for the long haul. As he puts it: “Stop raising funds. Go build your product and engage with customers.” G goes on to discuss that entrepreneurs should run the business the way THEY want to run it, and any outside involvement can pigeon hole the framework of the company.
Guillaume’s early journey was full of successes and failures, as he so vividly describes.
He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today.
Before his journey brought him into the world of digital marketing, G was a chemical engineer, having received his first degree from Chimie ParisTech-PSL.
Every journey starts with rock-bottom level experiences. G travelled for a year, using social networks to stay at people’s homes.
He would work in exchange for living accommodations, taking any job he could get his hands on to stay afloat. Once he uncovered his passion, he went back to school to study marketing at HEC Paris, launching his 1st business with his father.
Unfortunately the 1st business didn’t pan out in the ways he had hoped. As G states: ''When we launched our first website, we only got 6 orders.”
The relationship with his father suffered, due to the failures of the business.
Following this journey of trials and tribulations, he went into an agency job with his friend, starting with outbound prospecting. He was the Co-Founder of LeadGuru.io
After a few months, they generated thousands and thousands in revenue.
This, in turn, fostered the love for the industry. Which prompted G to start Lemlist in 2018.
If you’re interested in keeping up with G’s journey, see below for a list of the channels you can find him on:
Linkedin Profile: https://www.linkedin.com/in/-g-/
Lemlist Website: https://www.lemlist.com/