“How Not to Suck at Marketing”, was not only a standing-room-only breakout session for Jeff Perkins, currently CMO & Head of Product at ParkMobile in a previous role, but also the title of his recently published marketing book. From White House intern for the Clinton Administration to CMO, his journey has been very interesting. If you're an aspiring CMO or need a bit of inspiration from the success that Jeff’s team has had in growing to over 400 locations across the country for ParkMobile’s contactless parking and midterm mobility app, then this episode is for you. We explore Jeff’s path from big-name NY Advertising agencies, to SaaS start-up and his current role as CMO for ParkMobile. In this 120 second snippet, we discuss the “aha moments” of sharing parking mobility data to his b2b clients and leveraging thought leadership and data to build a brand for ParkMobile. 🌎Thought Leadership Content Creates Community Leveraging Agency Client Side Experience B2C for B2B 📚 Business book recommendations 👉 Get more about his unique career growth story and product marketing growth strategies on this episode highlight of Smart Chickens A Diversity Meets Innovation and Growth Podcast & Show (links in comments)! #businesspodcasts #peakcommunity #contentmarketing #parkmobile
In today’s episode, we have a very special guest Jeff Perkins, CMO & Head of Product at ParkMobile.io
We delve into his career journey from advertising agencies into executive marketing and product marketing roles with b2b SaaS companies. He discusses his unique career path, which started grinding it out in the NYC advertising industry. Where he worked at Euro RSCG Worldwide (now called Havas) as an Account Director where he led all digital advertising efforts for the Volvo brand. He also had the unique opportunity to develop the ad campaign that launched Howard Stern on Sirius Satellite Radio in 2005.
He also worked at advertising giants Saatchi & Saatchi and worked on a diverse variety of brands including Tide, HBO, Pepsi, Michelin, Office Depot, Fruit Roll-Ups, Rockport, and Hasbro.
We discuss how ParkMobile.io used its expansive parking and customer data and turned it into multiple reports which they shared the information with parking operators in order to help cities, municipalities, and venues better understand how people were moving around during the pandemic.
They also managed to leverage this thought leadership content to become trusted advisors and to keep growing their footprint to over 400 locations during the 2020's pandemic and into today's current 2021 state.
Jeff shares how he thinks his origins on the advertising side have made a lasting impact on the approach to product marketing and his go-to-market strategies at ParkMobile. He also feels strongly that to get to the C-level it's not about chasing the title, but really always be focused, curious and smart about how to add value and solve problems to help achieve the business goals of an organization.
He also shares how important product marketing and understanding the customer from a product marketing perspective has allowed for him to better serve as a CMO and more trusted C-Level at ParkMobile.
He shares with us some of his book recommendations, which are not business books, which provide him with some inspiration for his marketing strategies.
As leaders are readers, he has also authored a book that was released this year titled, "How Not to Suck at Marketing", soon to be released this year.
You can get more information about his book and professional background at https://www.hownottosuckatmarketing.com/
Jeff Perkins Bio & Contact Info:
Prior to ParkMobile, Jeff was the CMO of QASymphony (now called Tricentis) where he helped grow revenue 500% over a three-year period, leading to a $40 million Series C. He also has held senior leadership positions at PGi and AutoTrader. Jeff started his career grinding it out in the NYC ad industry at Saatchi & Saatchi. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. Jeff’s work has earned him numerous accolades including the Atlanta Business Chronicle’s MAX Award and the Technology Association of Georgia's Award for Marketing Executive of the Year. Jeff received his BA from American University and MBA from Emory University’s Goizueta Business School where he is now an adjunct professor. He lives in Atlanta with his awesome wife, two adorable daughters (ages 9 and 12), and two poorly behaved dogs
CMO & Head of Product Marketing at ParkMobile.io
linkedin.com/in/jeffperkins1
Websites
parkmobile.io (Company Website)
singlemindedproposition.com (Blog)
jperks@gmail.com
Twitter Handle
jeffperkins8